NEW YORK (AP) — Microsoft Chairman Bill Gates, Facebook CEO Mark Zuckerberg and Twitter creator Jack Dorsey are among the tech luminaries promoting the teaching and learning of computer coding in schools.

A new video released online Tuesday is from Code.org, a nonprofit foundation created to increase computer programming education. Titled "What most schools don't teach," the video begins with Zuckerberg, Gates and other tech icons recalling the time they got their start in coding. For some, that was in sixth grade. For others, such as Ruchi Sanghvi, Facebook's first female engineer, that happened in college.

It's not just tech leaders promoting programming in the video. Chris Bosh, of the Miami Heat basketball team, says about coding: "I know it can be intimidating, a lot of things are intimidating, but, you know, what isn't?"