(Digital Spy) - An online store that sends monthly gifts to menstruating women has officially launched.
The Period Store was started by two friends named Ashley and Rubi.
The store allows women to create a custom package that is delivered to their door every month, and an extract from the shop's 'About Me' section says that customers can also "have an unbranded, honest discussion with other women about being a woman."
"Periods can be lame - we're striving to make them a little more enjoyable," the co-founders added.
Ashley and Rubi first came up with the idea in 2010, but explained: "For the first year, we only managed to work on it during our periods."
Customers have to fill out a survey about their cycle, and products that they prefer to use.
The package also includes pain killers, two tea bags, a 5x7 piece of art and a gourmet treat.