With gas prices at record highs, many people are finding new ways to cut costs.
However, you may be surprised that some people are actually spending more, in the video game aisle.
"It's got good entertainment value, a good story line, and good graphics," Gamer Sean Walraven said.
For those who have a need for speed, but don't want to fork over the cash to hit roads. They're getting their thrills and spending their money elsewhere, the gaming aisle.
"We're seeing drastic increases, especially from Christmas season to now. We've been very successful," Jerry Yates with Best Buy said.
Gaming sales are on the rise at Best Buy, thanks in part to several new games that are attracting the attention of both young and old.
Wii Mario Kart, Guitar Hero, and Rock Band are some of the more popular games.
"I think what it is, is the family aspect of it," Yates said. "A lot of the gaming systems are an inexpensive form of entertainment."
A form of entertainment that many say lets them leave their troubles behind.
"People play games because you get to go to a different world. It's not like you're having to worry about gas, you're just there doing your own thing," Katrina McLeod said.
Gamer Cody Jones says rising costs of transportation, food, and everything else have forced him to give up buying CD's and cut back on the fast food, but when it comes to his favorite pastime he's not budging.
"To me there's no decision, gas or video games, I'm going with video games," Jones said.
The NPD Marketing Group says video game sales are up from $839 million in April 2007 to $1.23 billion in April of 2008. That's a 47 percent increase.