Moist, delicious goodness is making Snow's BBQ, in Lexington, a household name.
That is, ever since Texas Monthly decided the restaurant makes the best barbeque in the state.
"We've over quadrupled probably what we were doing," said owner Kerry Bexley.
Snow's has gone from selling less than 300 lbs., to selling 1300 lbs. each Saturday.
When you're the best place in Texas and you're only open once a week, people like to stock up, so locals reserve their briskets in advance.
If you don't call ahead, you may have to wait because a lot of other people want this Barbeque too.
"We got here a few minutes before 8a.m. and there were about 35-40 people waiting for it to open," said Jeff Roberts of Austin.
Roberts and his friends were chowing down by nine in the morning.
"Well, if you want it fresh," said Roberts, "you know, if you wait 'til 11 'o' clock it’s probably not going to be here."
Snow's opens at 8a.m. and usually sells out in three hours.
"They were telling me about getting up at seven 'o' clock in the morning to get Barbeque and I was like 'but I'm not hungry 'til noon,'" said Zac Jiwa, of Austin.
An hour long wait amid the wafting smell of Barbeque will make anyone's mouth will water.
Snow's believes some Texas charm and a delicious meal will keep customers coming back.
"That is out-wordly," said Charles Reubens of Houston.
Owner Kerry Bexley says because so many from all over are traveling in try Snow's, he only takes advance orders from people who live in Lexington.
Snow's is about an hour drive from Bryan College Station.
If you'd like to taste for yourself, we suggest staking out a place in line, no later than 10a.m.
To comment, the following rules must be followed:
Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.
Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Questions may be sent to email@example.com. Please provide detailed information.