Sales Numbers Not Scary for CS Halloween Shop

By: Ashlea Sigman Email
By: Ashlea Sigman Email

These are scary times for retailers. Unless you're in the business of selling scare.

"At our store, our sales are up 20% from last year," said Linda Smith. Smith and her husband own "Spirit", a halloween shop in College Station.

She says her corporate suppliers were a little conservative this year "with merchandise shipments because they expected sales to be a little off."

Now, Smith says she's running lower on stock than she'd like.

Mom Jenny Black says its halloween as usual for her three children.

"We're definitely tightening our belt in other ares, but since its for the kids we're tightening them in areas where mom and dad might not spend as much or go out to dinner as often," said Black.

Its a more frightening predicament for parents than children, but a formula all of the parents News 3 spoke with are following.

"Cut on some things, but halloween is halloween and we'll still do it," said father Mike Massey.

The Masseys will have at least two costume clad kids in their house come Friday.

"I think I have a black spiderman and a mass murderer of some sort," said Massey.

Smith thinks she knows why parents are ok with spending green for halloween.

"People can pretend. They can dress up and play and have fun for one night of the year and just forget about everything else," said Smith.

According to Smith's corporate office, halloween masks sales of political candidates are historically great predictors of presidential elections.

Whether there's any truth to that theory remains to be seen, but Smith says her Obama masks are out selling McCain masks four to one.


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