Nationwide, many retailers are hoping Black Friday pulls in some big bucks.
But according to a new NPD Group survey, 63 percent of shoppers plan to spend the same amount of money as last year, another 26 percent expect to spend less and only 11 percent of Americans are actually planning to spend more this holiday than in years past.
However, despite the dismal holiday shopping forecast, local shoppers showed up, but looking for incentives to buy.
"Definitely looking for that huge discount," one shopper said.
The lines begin forming long before the sun ever comes up. Inside Best Buy in College Station, they continue long after.
"If you look at the Sharp, the LG and the Insignia, the Sharp right here is good," Joseph Craig pointed out while looking at flat screen TVs.
Joseph Craig came in looking for some great deals, with some extra perks.
It doesn't take long for him to stumble upon both.
"They add a play station, and the Geek Squad comes out and installs it for what it usually costs just for the TV," Craig said.
Busy aisles and even busier cash registers are a welcomed sight and sound, for Chuck Simmons at Target.
"I think the economy has certainly had an impact on sales throughout the area," Simmons said. "But we've been seeing a great number of people."
People like Michelle Millhollen...
"There it is right there, see Imaginex," Millhollen said pointing to a toy.
She says despite the slump in the ecomony, she still plans to spend the same amount of money this Christmas as last year.
"Hopefully it'll help boost the economy," Millhollen said.
Only this year Millhollen plans to do it by "price shopping", after all, she has several people on her list to shop for.
So Michelle is trying to find the greatest value for her dollar.
"We're looking mainly for the best things for nieces and nephews, and things we know they'll play with, that they've shown an interest in," Millhollen said.
Holiday shoppers are expected to spend the most money this year on apparel, toys and movies.
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