KBTX Reaches Agreement with DirecTV

By: KBTX Staff Email
By: KBTX Staff Email

KBTX will remain available to DirecTV subscribers. News Three has reached an agreement with the satellite company.

New subscribers and those who "upgraded" to the one dish set-up won't immediately receive KBTX. That's because of an installation delay that must take place before DirecTV can carry our signal. Fiber installation will be completed to deliver a reliable signal to the new DirecTV uplink facility.

Those subscribers with two dishes, will continue to receive News Three as usual until DirecTV discontinues using its old uplink facility, which will happen in the near future.

We want to say thank you to DirecTV, our parent company, Gray Television, and our loyal viewers who expressed their desire to keep watching us.

KBTX General Manager Mike Wright released this statement Monday, "This issue was about making sure over 30,000 homes received news, weather, sports and local information from the Brazos Valley. Advertisers benefit, charitable organizations benefit, all those who count on a strong distribution of their message will benefit, and KBTX is the only media outlet to do that.

This was also an issue of safety. The government designated KBTX as the Emergency Alert System station for this region many years ago; emergencies are different here than in Waco, weather is different, this area is unique.

By definition, this is the 'Waco-Temple-Bryan' market, but Waco stations have little or no news about this area, much less Aggie sports. It isn't their fault, their audience is focused on the area around Waco, Temple and Killeen. 30% of market population lives in and around Brazos County. That's why we cover the Brazos Valley, they cover Central Texas.

This is essentially two markets. However, with over 5500 Aggie households around the Waco area, satellite availability of KBTX in that area is important. We're just glad to get this behind us so that we can continue serving viewers with information that matters to those of us who live here and work here."


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