From acupuncture for dogs to a self-serve dog wash, Americans love to spend money on their pets.
Statistics estimate we're spending more than ever on our furry friends.
It's another day for the dogs at Grateful Dog, a new self-serve dog wash in College Station.
It's caught on with resident Loucindy Pieper who's taking care of Charlie.
"He's an amazing companion and we spend a lot on him. We're pampering him, he was like our little baby so we love him," said Pieper.
The shampoo and dry for this pampered pooch sets her back about $16.
Michael Trull and his wife opened up Grateful Dog last month.
"I know people that have stopped their cable bill just so they can continue pampering their pets. Pets come first with a lot of people in this town and around the nation," said Trull.
Doris Light brought Knox in for a cleaning too. She recently spent $242 for four days of boarding and doggie day care at Aggie Pet Zone for her two pooches.
"I just love the care that they provide," said Light, of Bryan.
They even offer veterinary care including arthritis acupuncture; that sets you back $60 a session and a doggie suite complete with bed and TV runs $43.50 a night.
The amount of money we spend on our pets continues to go up. The American Pet Products Association estimates Americans will spend $52.87 billion this year.
It's therapy day for Callisto at the Texas A&M Vet School. She lost her leg five years ago because of bone cancer. Water treadmill therapy twice a month runs $75 a session for Catherine Pfent,
"And there have been plenty of people who have spent over $10,000 in treatments so I consider I got a good bargain we've only spent about $6,000 and she's living five years out from her cancer," said Catherine Pfent, DVM, an Assistant Lecturer at the Texas A&M Vet School.
For some people, you just can't put a price on companionship.
Last year, the American Pet Products Association reported Americans spent $50.96 billion on their pets.
That's up considerably from 1994, when we only spent $17 billion.