KBTX | Bryan & College Station, TX | Aggieland News

City Swings for New Customers, As Muny Golf Course Loses Money

By: Daniel Armbruster Email
By: Daniel Armbruster Email

Laura Gelderd loves playing golf with her husband John. The two play at the Travis B. Bryan Municipal Golf Course, in Bryan, on a regular basis.

"It gets you outside in the fresh air,” said Laura Gelderd.

One day she would like to hit a hole in one, but knows it's a rare sight to see on this course just as she is.

“You don't see a lot of women out here,” said Gelderd.

You see just as Gelderd is trying to improve her game so is the City of Bryan.

"We took a look and said ok, what demographic are we missing, said Parks and Recreation Director, Darrell Lovelette.

In fact, in most U.S. Households, women now control the checkbook and when you have a golf course that loses money, city leaders say it's time to bring in new customers. In addition to specials on holidays, Lovelette says the city is now trying to reach out to women and the entire family instead of just men.

"Families have become much more important so doing stuff together is much more important,” said Lovelette.

The city has put the ball in motion and they're hoping this new marketing strategy is going to be a hole in one, but just like in the game of golf there's no telling where the ball is going to go.

"The taxpayer says they want a golf course, so how do we minimize the impact on the taxpayer,” said City Councilman Chuck Konderla.

Konderla says any effort to reduce the deficit the golf course has is a move in the right direction. So the city is aiming to cut costs and bring in more golfers to produce more revenue. If that doesn’t work the city may have to come up with new options, but right now Konderla and Lovelette both say the city is going to wait and see if the new plan works.

"It is one of our revenue generating parks, so we have to make sure that that revenue is at a sufficient level,” said Lovelette.

This year alone, the Bryan Municpal Golf Course is projected to lose more than $200,000.

The Travis B. Bryan Municipal Golf Course (206 W. Villa Maria, Bryan) has teamed together with Aggieland Golf Academy (10129 Hwy 30, College Station) and Jackson Hole Driving Range (3751 Rock Prairie Rd. W, College Station) to offer discount cards to golfers.

The discount cards can be purchased at any of the three locations listed above.
The cards, which make a great gift, come in four different versions, and feature large discounts on regularly-priced items. The following cards are available:

- Adult Card 1 ($72.50) - This card is good for 5 buckets of balls and 2 rounds of golf. Purchasers will save $40 with this card.
- Adult Card 2 ($78.50) – This card is good for 2 buckets of balls, 1 round of golf and 1 lesson. Purchasers will save $13.50 with this card.
- Junior* Card 1 ($42) - This card is good for 5 buckets of balls and 2 rounds of golf. Purchasers will save $36.50 with this card.
- Junior* Card 2 ($40) – This card is good for 2 buckets of balls, 1 round of golf and 1 lesson. Purchasers will save $30 with this card.
*Junior golfers are between the ages of 6 and 17.

For each card, the rounds of golf are redeemable at Travis B. Bryan Municipal Golf Course, the buckets of balls are redeemable at Aggieland Golf Academy and Jackson Hole Driving Range, and the lessons are redeemable at Aggieland Golf Academy and Jackson Hole Driving Range.

Junior golfers are also encouraged to visit the Travis B. Bryan Municipal Golf Course this summer. Kids ages 12 through 17 will be eligible to become a Monday-Thursday member of the golf course for just $100. The membership will be valid from June 1 through August 23.

The Travis B. Bryan Municipal Golf Course is located at 206 W. Villa Maria in Bryan. For more information on the course or to book a tee time, call (979) 823-0126 or visit BryanGolf.com.


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