KBTX | Bryan & College Station, TX | Aggieland News

Social Media Increases Success of Local Restaurants

By: Alex Villarreal Email
By: Alex Villarreal Email

It started as something people used only for personal reasons.
Now, social media is being used by potential employees and the businesses that hire them.

Local restaurants in the Brazos Valley are also embracing popular sites like Twitter and Facebook, offering exclusive deals for their online friends because it's proving to be very good for business.

Mary Beckman and her husband Wade own and operate the Shipwreck Grill in Bryan.
Their customers "go to work" for them in a sense, when they "check-in" on facebook or post reviews of their favorite dishes.

"They're constantly connected and plugged in and so they're constantly seeing what you've got going on," Beckman said.

So they figure, why not reward customers by offering special deals and discounts where everyone hangs out these days...online.

Beckman said, "People go, saw your facebook, that's why I'm here, saw this, that's why I'm here and it's just fun to see your restaurant full and people excited."

Wednesdays used to be Shipwreck's slowest day of the week, but now, thanks to specials like this, customers are getting excited and they're filling the seats.

Beckman said, "We've almost doubled our sales on Wednesdays, I mean, it's crazy."

Jared Blair, a patron, said, "I come back at least once every time I'm in town."

Blair loves eating here, but says he can't always convince his girlfriend to make a pit-stop when they're in town.

"I want to go to Shipwreck and she agrees reluctantly, sometimes, but if I have coupons, that's just an extra little oomph on my side," added Blair.

By using Social Media as a marketing tool, restaurants like Shipwreck can reach out to customers wherever they are--even if they're out of town, like Jared.

Blair said, "Knowing that they have coupons now, I'll be able to hit it up more often and eat less Ramen."

Beckman added, "I think it's just worth the time and effort to put your business in the place where everyone's looking."

Social media has become such an integral part of their success that they're considering creating a full time position for a media marketing manager.

Another local eatery seeing success with the use of social media is Blue Baker.
Their owner says they've also seen a spike in business since creating a facebook page and offering special promotions to their cyber-friends.
They have recruited a social media marketing manager to join the company.


Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, Trolling or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Questions may be sent to comments@kbtx.com. Please provide detailed information.

powered by Disqus
KBTX-TV Channel 3 4141 E. 29th Street Bryan, TX 77802 Phone: (979) 846-7777 Fax: (979) 846-1490 News Fax: (979) 846-1888
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 137523318 - kbtx.com/a?a=137523318