FCC Opens Inquiry Into Stealthy Advertising

By: Associated Press
By: Associated Press

WASHINGTON (AP) - The government will investigate a stealthy
form of advertising in which products are featured on television
shows as props and at times even woven into story lines.
The Federal Communications Commission says it will consider new
rules to make it clear to viewers when brand-name products appear
in shows in exchange for money.
Spending on so-called "embedded advertising" has grown as
advertisers look for new ways to reach viewers who flip channels
during commercials or use digital video recorders like TiVo to
fast-forward past them.
One television show, "7th Heaven," featured Oreo cookies as a
major plot element in two episodes.

(Copyright 2008 by The Associated Press. All Rights Reserved.)


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