Tiger Loses Endorsement Deal-Gatorade Pulls The Plug

By: AP Email
By: AP Email

PURCHASE, N.Y. (AP) - Gatorade is discontinuing its Tiger Woods
drink but says it made the decision before the golfer's car
accident and the media firestorm surrounding his personal life that
followed.

Gatorade's claim on the timing is backed by a trade publication.
Beverage Digest first reported the decision to drop the drink Tiger
Focus in an issue dated Nov. 25, two days before the incident at
Woods' home in Florida. The publication's editor says he learned of
the decision two weeks earlier.

Gatorade says the decision does not have to do with recent
events. A spokesman for the PepsiCo unit says the decision came
several months ago.

Tiger Focus debuted in March 2008, and Beverage Digest estimates
it represents less than 5 percent of Gatorade's volume.

Meanwhile, The Wall Street Journal reports that advertisers
haven't aired TV commercials featuring Woods since shortly after
the scandal broke. The paper cites data from Nielsen Co.


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