ALEXANDRIA, VA – American International Automobile Dealers Association President Cody Lusk Thursday issued the following statement on General Motors’ new campaign targeting current Toyota and Lexus owners:
“On the heels of Toyota’s voluntary appearances before Congress, General Motors has wasted no time in trying to capitalize on the travails of Toyota. This reeks of pure politics, poor taste, and questionable business practices for a government-owned company to target one manufacturer in an attempt to conquest customers.
I hope GM and our Auto Task Force rethink such a short-sighted strategy and focus on the real issue at hand – building quality vehicles American consumers want to buy.”
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