Army offers chance to win Wii to potential South Texas recruits
MISSION, Texas (AP) - At first glance, it looks like the classic
Army recruiting billboard: A stern, helmeted soldier is shown
behind the slogan "Stand Strong. Stand Tall. Stand Out."
But to the side, in even bigger text, is the new wrinkle: "Win
Nintendo's in-demand video game system is the Army's newest
recruiting hook in the Rio Grande Valley.
Seven billboards went up in the Texas-Mexico border region last
month, urging those interested in serving their country - and in
winning the hard-to-find game system - to send a text message on
their cellphones. A reply message directs them to an Army Web site
where they can register to win the lone Wii being offered and visit
Bart Keyes is chief of advertising and public affairs at the
Army's San Antonio Recruiting Battalion, which oversees recruitment
in South Texas. He says he first thought of offering an iPod, but
his text messaging vendor offered the Wii.
Even the lure of a Wii isn't enough to entice too many
high-school grads into the Army. Keyes says response to the
campaign has been "very, very minimal" and they plan to end it
(Copyright 2008 by The Associated Press. All Rights Reserved.)