HOUSTON – Mattress Mack is a lot lighter in the bank account after a Super Bowl promotion cost him millions of dollars.
Jim “Mattress Mack” McIngvale announced on his website that he lost $7 million in the “Pigskin Promotion” after about a thousand customers won free furniture.
After a coin toss, Mack bet that the Seattle Seahawks would lose the game. If not, Gallery Furniture customers who bought at least $6,000 worth of furniture during the promotion -- before the Super Bowl—would get a refund. As we all know, Seattle won, leaving plenty of happy customers singing “cha-ching!”
But McIngvale is taking it all in stride.
“We’re trying to create customers for life and make the store relevant and fun, and it was a great promotion for everybody and the customers won and that’s what it’s all about,” he said.
The first time McIngvale lost a bet with customers he forked over more than $600,000 in a similar deal.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or email@example.com.