A&M Calls Foul on Aggie-Themed Beer Cans

By: Joe Brown Email
By: Joe Brown Email

The start of college football season also signals the start of the beer battles. It's when the big beer brands compete to make sure your cooler is full of their beer when you cheer on your favorite team.

In an effort to capitalize on your school spirit, Anheuser-Busch rolled out its fan cans this year. But a chilly reception from several universities, including Texas A&M, have forced them to punt.

Fan Cans were introduced this month in some of the country's most college football crazy markets. There are 26 color combinations representing some of the most popular teams.

"This program is expressly timed to coincide with the beginning of the football season and baseball playoffs," said Carol Clark, Vice President, Corporate Social Responsibility, Anheuser-Busch, Inc. "These cans carry no third-party logos, names or other proprietary identifiers."

But despite having no logos, some universities, including Texas A&M, had concerns. "We think that that could create some confusion and create a situation where people may think that beverage is officially licensed by A&M," said Jason Cook, Texas A&M Communications Director.

And Texas A&M wasn't alone. Other schools thought Anheuser Busch crossed the line and complained, not just about the use of school colors, but also because the promotion could encourage underage drinking.

Even the slogan of the promotion was called into question. "In the program itself it says that it's 'Tailgate Approved.' That creates a perception that somebody at Texas A&M has officially approved this product for tailgating which is not the case," Cook said.

The beer giant listened and decided to pull the plug. "Within a couple of days of expressing our concerns we received communications back from Anheuser Busch that they would end the product or end the promotion in our community in the near future," said Cook.

While no more maroon and white cans will be shipped to Bryan-College Station, some still remain at area stores.

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