Seattle, WA -- The world's largest computer software maker and the world's first music video channel have joined forces.
Microsoft unveiled its latest version of the Windows Media Player. It's the 11th version and will hit the markets this week. With it will come access to "Urge," MTV's new online music service.
This is the first joint operating venture by the two media giants. Users of the media player will get the upgrade in the next few weeks, until then "Urge" can be downloaded at Microsoft's web sites.
MTV's online music program will have more than two million tracks, which can be purchased individually or as full items. The system will also offer unlimited downloads, the ability to transfer songs to portable music players and will also feature streaming video.