A Japanese jeweler company in Tokyo unveiled a new design of tiara on Friday that will be available for hire to brides from the 1st of June.
In Japan, couples who get married in June are said to have a married life blessed with happiness and brides are called "June brides".
Jeweler store, Ginza Tanaka, has leased real platinum and diamond tiaras since 1989, but this year, they have prepared a more modern and less heavy design of tiara for the June brides of Japan.
One tiara is worth 80 million yen, and together with matching earrings is valued at 150 million yen (approximately $1.3 million).
Prices go up to 300 million yen (approximately $2.6 million) for the "Classic" tiara.
The design motif is a "floral" and "sweet" style, unlike previous styles of tiaras that use large diamonds.
The tiara has a total of 31 carat using 146 diamonds and can be paired with a necklace of 25.9 carat using 131 diamonds.
Ginza Tanaka (or also known as Tanaka Kikinzoku Jewelry) has used a French jewelry craftsman since 1989 when it started leasing the classic tiaras for weddings.
The classic tiara and necklace collection on lease is definitely more glamorous and more expensive.
The classic tiara shown in the showcase is a total of 83.81 carats using 511 diamonds costing 300 million yen - approximately $2.6 million.
With the earrings, that's an additional 10.63 carats costing 25 million yen.
Masakazu Tanaka, Managing Director of Tanaka Kikinzoku Jeweler, did not reveal the price of the actual lease, but the past rentals were around 30,000 yen (approximately $250) per day for a set of tiara and earrings.
"We are proud to introduce our wedding tiaras to our customers, we are expecting that the necessity of hiring tiaras will be expanding in the future", he said.
The aim of the newly designed tiara is to promote the culture of wearing tiaras on special occasions and Manager Tanaka hopes that the younger generation, will appreciate the fancy but not too glamorous diamond collection.
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