NEW YORK - "Mad Men" and "True Blood" are two TV shows with a big influence on popular culture. But TV ratings show how it's possible to overestimate their reach.
Nielsen says an estimated 5.2 million people watched the fifth season premiere of "True Blood" on HBO on Sunday. That was down 4 percent from the 2011 season debut. Meanwhile, 2.7 million people watched the fifth season finale of "Mad Men" on AMC the same night.
Those are good numbers for cable networks. Still, a dozen reruns of broadcast network series each drew more viewers than either of those highly-publicized series.
Eleven of those reruns were on CBS, which is a primary reason the network won last week's ratings competition.
To comment, the following rules must be followed:
Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.
Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Questions may be sent to firstname.lastname@example.org. Please provide detailed information.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or email@example.com.