KBTX | Bryan & College Station, TX | Aggieland News

Univision, Disney Look at English News Channel

By: The Associated Press Email
By: The Associated Press Email

MIAMI (AP) - Univision and Disney are in negotiations to create a 24-hour news channel for Latinos in English, two sources close to the negotiations said Monday.

Both sources declined to go on the record because they were not authorized to speak.

The channel likely would be broadcasting before the November presidential election.

The move comes in response to the 2010 census, which showed U.S. born Latinos were the fastest growing segment of the nation's Hispanic population. That means in order to retain its audience, Univision must reach out to second and third-generation Latinos who speak English as their first language.

The proposed deal also reflects the growing efforts of mainstream media companies to target Latinos.


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