2013 Chick-fil-A Bowl drives $35.5 Million in Economic Impact

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ATLANTA (March 26, 2014) – The Chick-fil-A Bowl capped off one the most successful years in its history by delivering $35.5 million in economic impact and $1.5 million in direct governmental tax revenue for Atlanta. The organization’s combined cumulative impact is a staggering $707.7 million in economic impact and $30.5 million in direct tax revenue for Atlanta since 1999, when the Bowl began tracking economic impact.

The 2013 Chick-fil-A Bowl, which drew 67,946 fans to the Georgia Dome for its match-up of Duke and Texas A&M, was just shy of the record $35.7 economic impact mark set by the 2010 Chick-fil-A Bowl featuring Florida State vs. South Carolina, establishing this year’s game as the second-highest economic driver in the game’s 46-year history.

“By all accounts, 2013 was an incredible year for us,” said Gary Stokan, Chick-fil-A Bowl president and CEO. “With the addition of this year’s Chick-fil-A Kickoff Game, we’re proud to have infused $3.7 million in direct tax revenue back into the community that has been so supportive of us. It’s clear that college football is critically important to the economy of Atlanta, and we look forward to enhancing that contribution through future Chick-fil-A Kickoff Games and our new role in the College Football Playoff.”

The economic impact study was conducted by Dr. Bruce Seaman, associate professor of economics at Georgia State, and also showed the following average per person per day spends:

Category
Spend per person / day

Hotel
$44.25

Food & Beverage
$58.60

Transportation
$18.48

Souvenirs
$32.25

Shopping
$56.98

Average length of stay
2.4 days

Cumulative Impact by the Numbers

Eco. Impact
(2013)
Eco. Impact (Cumulative)
Tax Revenue
(2013)
Tax Revenue
(Cumulative)

Chick-fil-A Bowl
$35.5 M
$468 M
$1.5 M
$19.9 M

Chick-fil-A Kickoff Game
$44.3 M
$239.7 M
$2.2 M
$10.6 M

TOTAL
$79.8 M
$707.7 M
$3.7 M
$30.5 M

2013 Chick-fil-A Bowl Successes

The final installment of the Chick-fil-A Bowl before it joins the College Football Playoff next year was record breaking and set new levels in a number of other categories, including:

· ON TV: An average of 8.69 million viewers tuned into the epic battle between #21 Texas A&M and #24 Duke, establishing it as ESPN’s most-viewed non-BCS bowl game telecast of all time. The 2013 Chick-fil-A Bowl also ranks as the 14th most-watched college football game of 2013 and 42nd most-watched non-NFL sporting event of 2013, according to Sports Media Watch.

· GAME RECORDS: The offensive showcase by Texas A&M and Duke set or tied a staggering 20 Chick-fil-A Bowl records, including points scored, total offense, passing and first downs.

· SELLOUTS: This year also marked the game’s 17th-straight sellout, giving the Chick-fil-A Bowl the second-longest sellout streak in the nation (behind only the Rose Bowl) and an average attendance of 71,108 over the last 10 years.

· PAYOUT: In 2013, the Chick-fil-A Bowl distributed a record total team payout of $7.4 million, bringing the 46-year team payout total to $125.2 million.

· GIVING: The Chick-fil-A Bowl maintained its status as “College Football’s Most Charitable Bowl Game,” contributing a record $1.6 million in scholarship and charity in 2013. The Bowl has given an astounding $17.3 million since 2002, including seven straight years of more than $1 million in donations.

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About the economic impact study:
The Atlanta Sports Council Economic Impact Formula was developed in partnership with Atlanta-based McKinsey & Company and Dr. Bruce Seaman, Georgia State University economics professor and president of the Association for Cultural Economics. The formula provides an accurate approximation of the direct and induced economic impact generated by major sporting events.

About the Chick-fil-A Bowl:
The Chick-fil-A Bowl is the ninth-oldest bowl game in the country and hosts the longest-running rivalry series between the ACC and SEC. Now in its 47th year, the Chick-fil-A Bowl has established itself as one of the nation’s elite bowl games with a string of 17 consecutive sellouts and has earned a reputation as one of the most competitive bowls in the nation. Fifty-seven percent of its games have been decided by a touchdown or less. The Chick-fil-A Bowl has disbursed more than $125 million in team payouts over its 46-year history and has increased team payout every year since 1996. The Bowl also leads all other bowl games in charitable and scholarship contributions, giving more than $17 million to organizations in need since 2002. Other events under the Chick-fil-A Bowl brand include the Chick-fil-A Bowl Challenge charity golf tournament each spring and the Chick-fil-A Kickoff Game season-opening game over Labor Day weekend. More information about the Chick-fil-A Bowl and its events is available at www.chick-fil-abowl.com.



 
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