A Mad Hatter?

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NEW YORK CITY, NY -- The N-F-L has hit Chicago Bears linebacker Brian Urlacher with a 100-thousand dollar fine. It's for drinking vitaminwater and wearing a vitaminwater hat during the media-day session ahead of this year's Super Bowl in Miami. Gatorade is the N-F-L's official drink.

League rules prohibit gear that advertises any product but a
designated sponsor.

The fine recalls an episode involving Chicago quarterback Jim
McMahon in the playoffs following the 1985 season, the previous
time the Bears made the Super Bowl.

McMahon wore a headband that said "adidas" in a playoff game
against the New York Giants, and then-commissioner Pete Rozelle
fined him five-thousand dollars because the shoe company was not an
N-F-L sponsor. The following week, in the N-F-C title game against
the Los Angeles Rams, McMahon wore a headband that read
"rozelle."