Lodestone Social Media and Texas A&M Athletics have partnered to create 12th Man Rewards, a new program that will provide a platform for all A&M fans to engage socially with the athletics teams all the time and from any device.
12th Man Rewards aims to increase fan interaction and improve the in-game experience. The program rewards fans for engaging with A&M’s social media accounts, website content, polls, Twitter battles, unique in-game activities and more. For doing all of this, fans will receive tokens that they can use to enter into amazing fan experience sweepstakes, unlock exclusive content or redeem for exclusive prizes in the rewards store.
“Texas A&M fans are very passionate and we wanted to create a program that all A&M fans could participate in, not just students,” said Jason Cook, Senior Associate Athletics Director for External Affairs. “We are really excited to launch this new program so we can create an exceptional in-game experience for our fans and reward them for their enthusiasm.”
12th Man Rewards also plans to enhance the in-game experience for fans. “We understand that sports fans want more when they’re at a game. They want an exclusive experience that they can engage with,” said Cook. “And the 12th Man Rewards Program gives us the flexibility to create special experiences just for our fans.”
“The program doesn’t only benefit the fans. It will allow A&M to transform their paid and owned media content into earned media by creating more conversations with their fans on social networks,” said Mark Drosos, CEO of Lodestone Social Media. “We are excited to partner with such an iconic brand as A&M Athletics. Since A&M is so progressive and knows how loyal their fans are, we believe our partnership will help them give their fans a more interactive in-game experience.”
Texas A&M fans can register for 12th Man Rewards at 12thmanrewards.com and they will start to see the new in-game activities at the first football game on August 31. These activities include fan tweets and photos being featured on the jumbotron and allowing fans to participate in polls during the game. Lodestone Social Media’s mobile responsive design platform allows fans to access the program on any device with ease and allows teams to incorporate the program into their already existing mobile applications.
“Overall, we think the fans will really enjoy what this new rewards program has to offer,” said Cook.
About Lodestone Social Media
Lodestone Social Media is an interactive platform that propels the growth of a brand’s converged media by incentivizing fans to engage with and share branded media that is available anytime, anywhere and on any device. Based in Austin, TX, Lodestone Social Media’s SaaS platform has been trusted by major sports teams, brands, broadcasters, publishers and agencies to engage and entertain their fans while also making them more loyal. Lodestone Social Media has provided second screen experiences for sports properties and brands including the Los Angeles Dodgers, Fox Sports, the Houston Texans, Oklahoma City Thunder, Alabama, Texas A&M, the Big Ten Network, C Spire Wireless and Zaxby’s Chicken. Lodestone Social Media has also supported major events such as the BCS National Championship Game, the PBS/Paralympics and the Orange Bowl.