ATLANTA, GA -- A federal judge has ruled that NASCAR can't stop
A-T-and-T from featuring its logo on Jeff Burton's Number-31
Richard Childress Racing Chevrolet.
NASCAR tried to prevent the Cingular logo from being changed to
the A-T-and-T logo on Burton's car. San Antonio-based A-T-and-T is
the sole owner of Cingular and is rebranding the cell phone
company's name to A-T-and-T.
Sprint Nextel Corporation sponsors NASCAR's premier Nextel Cup
series and has exclusive rights as the telecommunications company
for the series. Attorneys argued the only exceptions are companies,
including Cingular, that already sponsored cars when Nextel reached
its agreement with NASCAR.