COLLEGE STATION, Texas – Go behind the scenes with exclusive mobile access to Texas A&M football players and coaches with the new social content hub AggieFBLife.com – the first web and mobile responsive digital platform for a collegiate football program.
Texas A&M has partnered with Houston-based FusionSports to bring the social content hub for Aggie Football to life, delivering lifestyle-driven content and campaigns from inside the program. The site contains exclusive original content crafted for mobile consumption (30sec-1min) along with micro blogs, videos and images featuring Texas A&M players and coaches – including music playlists from the team’s daily practices.
AggieFBLife.com aggregates branded content that is sharable from social networks such as Twitter, Facebook, Instagram, Pinterest, YouTube and Vine into one interface. Texas A&M Football is positioning itself at the leading edge of mobile technology, as researchers with Strategy Analytics suggest that wireless data consumption will increase by 300 percent by 2017, with 42 percent of this growth being attributed to video streaming.
“Today’s young people, particularly those in college football, live on their mobile devices,” said Texas A&M Coach Kevin Sumlin, who personally has more than 41,000 Twitter followers with his @CoachSumlin account. “With AggieFBLife, we are able to give an insider’s view of our football program and show what it’s like to be a football player at Texas A&M through videos, blogs and imagery.”
In addition to social media content, the site includes overviews on the Texas A&M Football program and the University, as well as features on the latest adidas apparel worn by the Aggies.
FusionSports has worked with some of the top names in sports and lifestyle, including Ray Lewis, Hines Ward, Kenny “The Jet” Smith and LaDainian Tomlinson. The company works with professional athletes and sport brands to craft engaging brand experiences across web, mobile and social channels.
“As a former collegiate football player, it has been exciting to work with such a progressive coach in Kevin Sumlin, as well as with the entire football staff,” said Sean Richards of FusionSports. “Texas A&M really gets what captures the attention of today’s athletes, and with the AggieFBLife network, we’re able to provide inside access to a major college football program like never before.”
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