COLLEGE STATION, TX -- Tourism Representatives from 11 of the 14 Southeastern Conference (SEC) cities including Bryan-College Station Convention & Visitors Bureau (BCSCVB) recently met and formed a conference wide tourism effort aimed at informing and enhancing visitors’ experiences at football weekends and other collegiate sports events. The group agreed to launch the effort during the upcoming football season under the umbrella name “Towns of the SEC.”

First year initiatives for fans include expanded game day information on the partner’s websites and social media sites.

“We are excited to be part of this new partnership,” Kindra Fry, BCSCVB Director of Group Sales said. “All of the towns are working closely together to ensure that fans know what to do in each town when they are visiting for the game.”

The group expects that all 14 cities with colleges and universities in the SEC will participate in the new marketing initiative.

Organizations that will form Towns of the SEC are: Athens Classic Center Authority/Athens Convention and Visitors Bureau, Auburn and Opelika Tourism Bureau, Bryan-College Station Convention and Visitors Bureau, City of Columbia (MO)- Convention and Visitors Bureau, Columbia (SC) Regional Sports Council, Fayetteville Visitors Bureau, Gainesville Sports Commission, Knoxville Convention and Visitors Bureau, Lexington Convention and Visitors Bureau, Nashville Convention and Visitors Bureau, Starkville Convention & Visitors Bureau, Tuscaloosa Tourism and Sports Commission, Visit Baton Rouge, Visit Gainesville and Visit Oxford.

“This year is going to be a great year with the move to the SEC,” Dominique Powell, BCSCVB Sports Sales Executive said. “We want to make sure that fans are not only having a great time here in Bryan-College Station, but that we are also encouraging them to visit the other towns in the SEC.”

For more information about the “Towns of the SEC” contact Kindra Fry at 979-260-9898 or kindra@bcscvb.org.