Tuesday, H-E-B launched a statewide tear pad campaign in stores to help support victims of Hurricane Ike. The campaign offers H-E-B customers an opportunity to join H-E-B’s hurricane relief efforts by adding a donation in increments of $1, $3, or $5 to their total grocery bill. Donations will be distributed to disaster relief agencies that will help thousands of Texas evacuees in need.

“H-E-B has received numerous requests from customers about how they can help support victims and communities affected by Hurricane Ike,” said Winell Herron, group vice president of public affairs and diversity for H-E-B. “H-E-B’s tear pad campaign offers a convenient and efficient way for our customers to make a difference in the lives of thousands of families in need.”

H-E-B will route all donations directly to disaster relief agencies that can efficiently distribute the donations to areas where they are needed most.

Providing aid in times of disaster is the corner stone of H-E-B’s Helping. Here. philosophy, which promises to stand by communities during times of crisis. For more than 100 years, H-E-B has demonstrated its commitment to communities in crisis by donating truckloads of emergency supplies, drinking water and food.