BREAKING WEATHER ALERT DAY FAQ FOR KBTX.com
What is a Breaking Weather Alert Day?
“As part of our promise to bring you accurate and dependable forecasts that you can use to plan your day, News 3 has instituted Breaking Weather Alert Days.
Storms can pop up about any time. But there are times when we know in advance that dangerous weather is coming. When that happens, we'll trigger a Breaking Weather Alert Day.
This means a majority of our viewers may be affected by dangerous weather conditions that day.”
When will you trigger a Breaking Weather Alert Day?
“A Breaking Weather Alert Day is issued when the forecast is potentially dangerous enough to cause us to escalate our coverage. This may include tornadoes, dangerous and destructive thunderstorms, extreme heat index and dangerous wind chills.
This is an early-alert commitment to keep you ahead of the severe weather.
This will give you time to take necessary precautions to keep you and your family safe once the storms hit.”
How will I know when it is a Breaking Weather Alert Day?
“When a Breaking Weather Alert Day is announced, we will alert our viewers quickly and accurately by using all of our assets. We’ll give you the choice of how you want to be alerted to the threat of potentially dangerous weather conditions.
We will alert viewers on KBTX News 3 and KBTX CW and users at kbtx.com with a graphic icon and information on where to go for more details. We will also send out a text alert (link to sign-up) a tweet (link to twitter follow), update our facebook status (link to friend us) and send out an email to our Desktop Alert subscribers (link to signup).
When you see the Alert on-air, on-line or on your phone, you'll know potentially dangerous weather is going to affect you in some way.”
What should I do on a Breaking Weather Alert Day?
“Keep it tuned to KBTX News 3, or logged on to kbtx.com for updates. We will let you know when and where the severe weather will strike.
KBTX.com will also transform into your breaking weather alert center giving you access to live radars, watches and warnings, even live streaming video. You can zoom into your neighborhood with News 3 Weather’s interactive radar (provide link-have always believed an example of this coverage would be good for promo content) to see exactly what the weather is doing where you live.
You can also learn what to do to stay safe during tornadoes, lightning strikes, icy conditions, extreme heat or dangerous wind chills.
All of this information will help you plan the best way to protect your family.
And we'll keep you informed until the threat is over.
This is our commitment to be the leader in breaking weather coverage. KBTX News 3, KBTX-CW and kbtx.com are your reliable sources for up-to-the minute and accurate weather information.”
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