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Big weekend for Bryan/College Station tourism and commerce

“For the entire month of June and for all the different sporting groups and conferences coming to the community, it’s an estimated economic impact of over $8 million.”
Updated: Jun. 5, 2021 at 7:04 PM CDT
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BRYAN-COLLEGE STATION, Texas (KBTX) -The cities of Bryan and College Station are hosts to several events this weekend, and local businesses and officials say the events play an important role in the local economy.

Several large sporting events like the World Fighting Championships and tournaments like the Great American Shootout, a basketball tournament being held at several gyms across Bryan and College Station, are expected to give restaurants, stores, boutiques, and other businesses a significant increase in business. These events give hotels the extra boost they need coming off a year and a half where the hotel and hospitality industry was hit hard.

Hotels like the Best Western Premier in Bryan is hosting their largest event since the start of the pandemic. The 100 room hotel is hosting the Universal Miss Texas pageant. Mallory Hendrix is the director of sales for the hotel, and she says weekends like this not only have a positive impact on their hotel and staff but the community as a whole.

“They’ve almost sold out our entire hotel. Coming out of this pandemic, the hospitality industry has probably been hit the most. And so, getting a big event like this that not only impacts a single hotel but impacts the entire community,” said Hendrix.

“Events like this really help our hotel because, like on a day, like today, we can bring in our whole housekeeping staff, we can have multiple bartenders, we can have multiple people on shift for the front desk,” said Hendrix. “So for us, it’s really about providing income for our staff and being able to provide people who haven’t had a job for the past year a job.”

Hendrix says the past year was tough, but the future looks very promising.

“The last year has been really difficult,” said Hendrix. “Not having a full staff, not having these social gatherings really hurt us. This event really kicks off the summer for our hotel. We are looking forward to all of the youth sports. We look forward to that every year, and we’re so excited that those have made a full comeback. We’re also really looking forward to all the events now that people are ready to go out and mingle. We’re really ready to start booking our meeting space and ballroom.”

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Officials with the tourism departments of both Bryan & College Station say weekends like this weekend make a huge impact on our local economy.

Dominique Powell is the sports manager with the City of College Stations Tourism Division Compete College Station. He says bringing in events in the summer months is crucial for the local economy. Many students with Texas A&M University and Blinn College are away for the summer, which means less money being spent in the local economy.

“In the summertime when students are away, we want to bring some dollars to our businesses to keep them alive and keep them going. Bringing in events like this just generates that economic impact, and it will continue to allow our businesses to thrive,” said Powell. “These three events, you know, stacked on top of each other, will bring in, you know, a little over a million dollars into our community and in summer months, you know, that’s huge for, you know, for our businesses and for, you know, just Bryan/College Station in general. So we’re excited about that.”

Abigail Nowell is the communications manager for Destination Bryan. She says this weekend’s events are just the beginning of many sports events and conferences, and meetings coming to the B/CS community.

“Every weekend in June, there’s a sporting tournament going on in both Bryan and College Station, and so of course coming out of 2020 and the COVID pandemic, all of our businesses and the hospitality and tourism industry as a whole is desperately looking for a lot of business to come in,” said Noel. “We’re really excited to be hosting these groups this weekend and all the other weekends in June. They’re coming from all over the State of Texas, coming to our area and, you know, not only just playing on our sports fields and doing their tournaments, but staying in our hotels and shopping in our stores and eating at our restaurants. So the economic impact that they bring is just a welcoming site for all of our small business owners here in Bryan.”

Noel says upcoming events are expected to bring in thousands of visitors and millions of dollars for local businesses.

“For the entire month of June and for all the different sporting groups and conferences coming to the community, it’s an estimated economic impact of over $8 million,” said Noel. “It’s a little over 24,000 attendees with all those events in June combined that will be coming to the Bryan College Station area.”

Noel says several events will draw in thousands of visitors next week, including the Texas 4-H Roundup that will make its return to the Brazos Valley after being canceled last year due to the pandemic.

“We also have more softball tournament’s coming later this month. Of course, the really big one for the BCS community is the high school seven on seven football tournament that happens towards the end of June. Next week, actually June 8th through 10th, is the Texas 4-H Round-Up,” said Noel. “This year, they’re actually getting out in the community rather than just staying on campus for their entire time here. So destination Bryan is hosting them Tuesday night at the Palace Theater in Downtown Bryan for their kickoff event. We’re expecting over 1,440 teachers and their families and friends to be in Downtown Bryan, shopping, eating, and enjoying the evening.

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