A cup of coffee that will make you say howdy! 12th Man Coffee to hit store shelves this month
The three blends of 12th Man Coffee will be sold at local HEB’s, Brookshire Brothers, select coffee shops and at the Stella Hotel.
COLLEGE STATION, Texas (KBTX) - The Texas A&M Center for Coffee Research & Education is teaming up with The Norman Borlaug Institute for International Agriculture at Texas A&M, What’s the Buzz Coffee Company in College Station, and several small coffee farmers in Guatemala to help expand the farmer partnerships in coffee-producing countries.
The “12th Man Coffee” roast will come in three blends: medium roast “12th Man Coffee,” medium-dark roast “Midnight Yell,” and light roast “Howdy Blend.” 12th Man Coffee includes beans sourced from 12 small farms to represent the spirit of the Aggie tradition of the 12th Man.
Eric Brenner runs the Texas A&M Center for Coffee Research and Education. He says 12th man Coffee has a bigger purpose than satisfying coffee and caffeine cravings. Brenner says the institute wants to provide a jolt to the local economy, farmers in Central America and provide educational opportunities for students.
“Something that we want to do through the center and Borlaug Institute is to bring Texas A&M to the forefront of the coffee world. Texas A&M University will have the research component, and we want to keep helping farmers all around the world and keep helping the coffee industry, but also, to open the center to the public so they can learn more about coffee,” said Brenner. “In previous years, we have actually brought Aggies down to Central America, so they get exposure to some of these coffee projects, and they get to see how the whole process works. In addition, one of the things that we want to change how people recognize the 12th Man brand with coffee, not only from the research point of view but where we are helping coffee farmers all around the world on the research component.”
Roger Norton with the Borlaug Institute says of the 12.5 million coffee producers globally and 12.4 million are small farmers. He says the work being done in Latin America and across the world will help stabilize economies and prevent farmers from migrating to the United States for better opportunities.
“We’re interested in coffee because of the 12.5 million coffee producers in the world. Twelve-point-four million are small farmers, and of those small farmers, 50% are in poverty, although they produce 80% of the world’s coffee. So it’s a real concern for their livelihoods, their families, their nutrition levels. When they earn more income from high-value crops like coffee, they, of course, can buy more food for their families,” said Norton. “They can now get much better livelihoods with the hybrids we’ve introduced, and the training also provided also in terms of environmental, environmental management of their crops for climate change issues.”
Rodrigo Chavez owns What’s the Buzz Coffee Company in College Station. He is one of the select coffee shops that will carry the 12th Man Coffee. He says being able to sell a high-quality specialty coffee while assisting farmers is an amazing opportunity.
“We’re really proud to be able to represent the brand, to be able to roast and get that coffee out into the market. We are working with specialty coffee, so it’s a higher-end coffee,” said Chavez. “We’re hoping that part of the proceeds will be donated back to the Center for Coffee Research and Education so they can further work and research.”
The three blends of 12th Man Coffee will be sold at local HEBs, Brookshire Brothers, select coffee shops, and The Stella Hotel. For more information, click here.
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