Why Digital?


4141 E. 29th Street Bryan, TX 77802

KBTX has been the trusted news source for the Brazos Valley for over 60 years and during that time has helped countless local businesses advertise to their potential customers on television. Your business can rely on our seasoned sales team to take your message into the digital age. As an official Google Premiere Partner, we’re doing more for our advertising partners than ever before! Creating mobile-friendly websites, enhancing mobile search options, and maximizing visibility…Reaching your customers wherever they are, in any format!

KBTX Digital Advertising

Reach thousands of viewers with display or video ads on our region’s highest viewed news website. Interactive ads and premium placement available.

Website Development
Your website is a direct reflection of your business. Convert your website visitors into customers! All packages include: Full Content Creation, Responsive Design, Google Analytics, Site Search, Content Development, Social Media Links, Google XML Sitemap, Google Maps, WordPress CMS.

Mobile Search 
People expect information immediately, which has changed the landscape of what’s possible directly from a Google search page. 70% of mobile searches lead to an action within the hour – put your business directly in front of users searching for your product or service from their mobile device!

Search Engine Optimization
Search Engine Optimization is the ONGOING process of getting traffic from the organic (non-paid) search results on search engines such as Google, Yahoo, and Bing. SEO is not a one-size fits all solution. The size of a business/website, the industry and the location will dictate what plan is best.

Your ad appears on the first page of search engines when people search for keywords that are associated with your business. You are only charged when someone clicks your ad. Set your budget and let our Google Ad Words and Bing certified specialists manage your campaign to get you the most cost efficient clicks!

Audience Targeting
Reach your specific customer with display or video ads online. Choose any geography, demographic, behavior, or specific location to target.
Social Content Development / Advertising  
Let us create original engaging content and amplify posts to ensure the greatest reach. Then put your ads on social media platforms like Facebook and Instagram and target by keyword, geography, gender, age, career, income, hobbies, behavior, and interests.
Acquisition Email Marketing
Reach your business’s prospective in-market customers by leveraging geographic, demographic, and behavioral parameters. We’ll provide compelling creative, strong subject lines and calls to action.
YouTube Advertising
Market to your target audience on the second largest search engine in the world. And you only pay for COMPLETED views!
Over the Top Video (OTT) 

Over the Top Video (OTT) is video content transported from a video provider to a connected television over the Internet outside the closed networks of telecom and cable providers. Now you can play your local non-skippable ads exclusively on these connected televisions!

The Weather Channel 
(Exclusive Partner)
Reach your audience during specific weather events! Not only can we target by location, age, and gender – but we can serve a specific ad on a rainy vs a sunny day!