64th Beef Cattle Short Course kicks off at Texas A&M
2,200 ranchers from seven different countries are in College Station for the Texas A&M Beef Cattle Short Course.
Ranchers will get the market outlook and learn about the long term forecast; all with the idea that it will make the beef you buy better.
Donnell Brown is a fifth generation rancher from Throckmorton, Texas. He's made the trip to The Texas A&M Beef Cattle Short Course every year for more than a decade.
"It's good to get together and discuss and compare notes. 'How's the cattle business in your part of the country? What's working for you?' You know I might be able to find an idea that will help our business be even better," explained Brown.
Ranchers are here to learn about the latest research that in turn will make what you buy at the grocery store better.
"Our goal is to produce a product that is good and tasty. Everybody loves a great steak or hamburger, but first and foremost to our consumers, we want to make sure we are producing a product that is safe and wholesome," said Jason Cleere, a Texas A&M associate professor and the longtime coordinator of the Beef Cattle Short Course.
Testing out new technology is another reason ranchers look forward to this conference
"Its kind of the gadgets factory for cowboys," said Brown.
From animal genetics to handling to fence building, the more these ranchers learn, the better we eat.
"It seems like the more we learn, the more we realize there's less than we really know and this is just a great opportunity to continue to learn more," said Brown.
On Monday and Tuesday the ranchers will learn in the classroom. The Beef Cattle Short Course will wrap up Wednesday around noon after several hands-on sessions.