Atkinson Toyota rebrands to Bryan/College Station Toyota

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BRYAN, Tex. (KBTX) - A big branding change has happened at a longtime area car dealership.

You may have noticed Atkinson Toyota is now called Bryan/College Station Toyota.

The transition recently happened after longtime owner Paul Atkinson retired and sold the dealership.

Management says they are committed to continuing the same great service.

"It's been a you know very, very smooth transition. Our goal, and our re-brand of our U.S. operations is trying to line up more with our parent company and with the deep roots that we have with them. We want to include the individuality of the local communities involved," said Jason Pennell, General Manager of Bryan/College Station Toyota.

The signs at the dealership should be changed out by the end of the month.

Their new Toyota dealership in Huntsville will also open soon. They are relocating the Atkinson Toyota dealership that's been in Madisonville.