Blue Bell expands release of Mardi Gras ice cream flavor

BRENHAM, Tex. (KBTX) - For the first time since it was created in 2012, Blue Bell is expanding the release of its Mardi Gras King Cake ice cream flavor.

According to Blue Bell the flavor has previously only been sold in Louisiana and Alabama. However, this year the company wanted to expand the party.

The Mardi Gras inspired dessert is made with cinnamon cake flavored ice cream, tasty pastry pieces and a colorful cream cheese swirl with festive candy sprinkles.

Blue Bell enthusiasts may remember that Mardi Gras King Cake is a combination of two previous flavors, Mardi Gras, introduced in 2004, and King Cake, first produced in 2006.

“We still receive requests for Mardi Gras and King Cake because our fans never forget a flavor,” said Corporate Sales Manager Carl Breed. “But, you have the best of both worlds with our Mardi Gras King Cake Ice Cream.”

Mardi Gras King Cake Ice Cream will be released to stores this week in the half gallon size.