Blue Bell responds to viral video showing woman licking ice cream in store
A video on social media has gotten the attention of Blue Bell.
In the video, a young woman in a grocery store is seen grabbing a half gallon carton of Tin Roof flavor Blue Bell ice cream from the freezer, opening it up, and licking the top of the ice cream.
She then places it back onto the shelf in the freezer.
It's unclear when or where the video was taken, but some users on social media have said she's from San Antonio.
Blue Bell is not amused about this. The Brenham-based company issued the following statement:
"We want to thank our consumers for alerting us to the incident this past weekend of a video posted to social media showing a Blue Bell item being tampered with. We take this issue very seriously and are currently working with law enforcement, retail partners and social media platforms. This type of incident will not be tolerated.
Food safety is a top priority, and we work hard to provide a safe product and maintain the highest level of confidence from our consumers.
During production, our half gallons are flipped upside down and sent to a hardening room where the ice cream freezes to the lid creating a natural seal. The lids are frozen tightly to the carton. Any attempt at opening the product should be noticeable.
We will continue to monitor this situation."