Dealing with decreased donations after holiday giving subsides

Non-profits tell KBTX they tend to see a downturn in donations after the holiday rush of giving.

Texas A&M Bush School of Government and Public Service Director of Outreach and Professional Development within the Center for Nonprofits & Philanthropy Kenneth Taylor says, he is not surprised to hear that.

"Thirty to forty percent of donations for any non-profit come during that holiday season," said Taylor on First News at Four.

Taylor says that non-profits may be able to combat the issue by more immediately thanking donors with reminders of why they donated in the first place.

"Maybe a card from a client who was directly impacted by that donation," said Taylor.

For the full conversation, see the video player above.