Local hospital using social media influencers to promote healthcare

COLLEGE STATION, Tex. (KBTX) - Corporations seek out social media influencers to promote products like clothes and shoes. Locally Baylor Scott & White Health is using that same tactic to try and save lives.

“All my life I felt pulled in between, in one area or another,” said Shelly Janac, a social media influencer.

More than four thousand people follow Janac’s Instagram page, @queeninbetween.

“I’m mostly reaching women who are struggling with work-life balance or just balancing life in general,” said Janac.

Recently the lifestyle blogger was approached by the marketing team at Baylor Scott and White Health to help them with their newest campaign; the power of two challenge. The challenge encourages women to have a Mammogram done and to bring a friend or relative.

The marketing team wants women who get a mammogram to challenge their friends on social media to do the same. They also want women to use #ThePowerof2 online.

“I was like oh my gosh I use Baylor Scott and White and I’m such a proponent of women’s health and mammograms and so yes I totally wanted to be on board with it,” she said.

The hospital didn’t pick Shelly just because of the number of followers she has.

“We chose Shelly because of her demographic,” said Marketing Manager Katerina Hall. “And because of the reach that she has in the community.”

Janac says many of her followers are women between the ages of 35 and 55.

“It’s important to get this information out there about how important it is to take your mammogram,” said Hall.

“Not just from a doctor saying you should do this,” said Janac. “It’s coming from other women who truly believe in it and who have reasons why they believe in it.”

This is the first time Baylor Scott and White Health has used influencers to market on social media.

They hope to continue using influencers to get future health messages out.