The Wright Response: December 21, 2017

By  | 

BRYAN, Tex. (KBTX) - As technology changes, it is important that KBTX be available on as many platforms as possible. Recently, KBTX was honored to be one of a few Gray television stations added to YouTube.

Now, in addition to Play Station and other platforms, KBTX can be viewed anywhere in this market on YouTube. It is shocking to know the number of people who watch KBTX on streaming newscasts. During commercial breaks, content is often much different than what is on-air, and there's a reason for that. R-S sends along this note:

"I frequently watch your live stream as it is the only way I can see my hometown news. But the amount of advertising on this live stream is overwhelming. For every 30 minutes of streaming there is approximately 20 minutes of advertising. This is very frustrating. I understand you have to make money to continue your operations but you should be able to strike a balance between your advertising and your news programming. Often times I get so frustrated with this constant bombardment of commercials that I just change the channel and watch the local news here overseas which is difficult for me to understand for obvious reasons. I would be grateful if you could look into this matter and see if there is something that could be done to lessen the number of commercials on your streaming news."

So – in looking into this, the break structures are exactly the same, but not the content because of licensing issues. Sometimes with commercials, they come with "rights," some that protect the actors, others the music, and some for various other reasons. In this case, the news was running late following an NFL Football game over-run earlier in the evening.

The live stream does have back to back promos and limited commercial content, but those will air until there is actually a live stream. Once the newscast started, the format and break times were back to normal. But yes – there will be some repetitive ads during the fill time.

We are very close to Christmas, so let's take a look back – a Throwback Thursday to 1998 – Henson Family Dealership in Madisonville.

(See video in player above for throwback Thursday commercial)

Liz, Fred, and their son – who is all grown up now.

Wherever you find yourself this holiday season, may it be with friends and family, and – may there be peace on Earth.

From the KBTX family to yours, a very Merry Christmas, and a Happy New Year.