Famous Bar and Grill Set to Open in College Station

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COLLEGE STATION - It got a lot of attention when the company announced it was coming to the area, but despite a rocky start in other cities, the people in charge of "Toby Keith's I Love This Bar and Grill" are optimistic for its new College Station home.

Every business has its challenges.

"Toby Keith's Love this Bar and Grill" is no exception.

Despite closing a restaurant 90 minutes down the road in Houston, plus locations in Arizona, California, and Michigan, the company that manages the bar has its sites set here.

"After we looked at that market, looked at the developer, the track record, we felt pretty comfortable coming into the College Station marketplace," said John Thomas, who is the Vice President of Marketing and Entertainment for Boomtown Entertainment, which manages the unique concept for a restaurant.

"We're a restaurant, we're a bar, and we're a live music venue. We're a couple of different concepts under one roof," Thomas said.

The closures have happened for a variety of reasons, like issues with contractors and locations, but the people who run Post Oak Mall think the concept will play well there.

"Work has been ongoing for the past 12 months on this. A little bit of stop and go here and there, but work started again," said Post Oak Mall General Manager Paul Loy.

One of the factors that Post Oak Mall management believes is critical to "Toby Keith's I Love This Bar and Grill's" success is the fact that places like Chuy's and BJ's Brewhouse have been successful since they've opened their doors.

"And I think this restaurant will capitalize on that, especially with the entertainment factor, which is something that malls are certainly looking at now to get dwell time increased," Loy said.

"This will be the smallest market that they've opened in, but they have really high hopes of it being successful, mainly due to the...colleges, A&M and Blinn," Loy said.

It will ultimately be up to the Brazos Valley to decide whether to love this bar and grill.

According to their management company, "Toby Keith's I Love This Bar and Grill" in College Station is scheduled to open within the 1st QTR of 2015.