March of Dimes Launches "Go Before You Show" Campaign

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The March of Dimes is kicking off a brand new initiative to help Brazos Valley mothers. It's called the "Go Before You Show" campaign.

Their mission is to encourage all pregnant women to go to the doctor early on in their pregnancy.

Haley Gardiner with March of Dimes says, "It has really been shown to stop pre-term birth and delivery and also reducing infant and maternal mortality.

Despite that., the most recent state data shows 50% of women in the Brazos Valley did not go to the doctor during their first trimester.

Gardiner adds, "Their mother may not have gotten prenatal care so they think I was born healthy, I don't need to get it. and also I think there's a big barrier in access to healthcare."

The March of Dimes is teaming up with United Way and 2-1-1 to try and change that.

Katy Scott with March of Dimes says, "They can all 211 to get the best information and be directed to the best care in this community."

Once a woman calls 2-1-1, she'll be connected with everything from doctors who accept medicaid to bus routes to get her to the doctor. That information will be given in two languages.

Scott adds, "We're finding that our demographic is changing. We have more and more families moving to our area that don't necessarily speak English, or don't speak English well. The good thing about this campaign is that it gets information about prenatal care to these families in both Spanish and English."

Similar initiatives are going on in ten other cities across Texas, from Lubbock to El Paso to Dallas.